Elder Environmental

Achieve business growth without costing the planet

Sustainability consulting for start-ups and SMEs at a fraction of the cost of larger consultancies.

James Beiny — Elder Environmental

James Beiny

Sustainability Advisor

Why Elder Environmental?

Three things most sustainability consultancies can't offer you

Communication that actually lands

Nearly four years as a medical writer trained me to take highly technical information and make it clear, accurate and engaging for any audience. Most sustainability consultants lack this skill. It's the difference between a sustainability strategy that sits in a drawer and one that changes behaviour.

Senior expertise, accessible pricing

Working independently means no large overheads, no layers of account management and no inflated day rates. You get direct access to senior-level ESG expertise at a fraction of what larger consultancies charge.

Scientific rigour behind every recommendation

My academic background means the advice you receive is grounded in a solid understanding of fundamental principles. I understand the environmental systems at stake, not only the reporting tools used to measure them.

Elderflowers in bloom

The name

Symbolism of the elder tree

The elder tree (Sambucus nigra) is a native British species long associated with regeneration and the cycle of life. For centuries it was planted as a protective presence. That spirit sits at the heart of Elder Environmental: helping organisations heal their relationship with the natural world, so that both can thrive.

Rooted in science, driven by nature

James Beiny and Suki

Hi, I'm James, a sustainability advisor based in East Sussex.

I have treasured the natural world for many years. As my father was a vet, I grew up surrounded by animals of all shapes and sizes, many of which were in urgent need of care. This sparked a desire to care for other animals, alongside a wider affinity for nature.

After completing an MSci Natural Sciences degree at UCL, I spent almost four years as a medical writer, translating complex clinical data into digestible content for specialist and non-specialist audiences. However, I knew my heart wasn't in it. To embrace my passion for the environment, I undertook an MSc in Sustainable Development at the University of Exeter. This kicked off my sustainability journey. Working across consulting and in-house roles, I've taken great pleasure in helping start-ups, SMEs and corporates to improve their environmental and social impact.

Outside of work, I enjoy writing for Voices for Biodiversity, an award-winning, wildlife conservation charity based in the US. I also love swimming and exploring the natural beauty of Sussex with my Irish Terrier.

What I can
do for you

Tailored to your goals and key stakeholders, I can help maximise the impact of your sustainability agenda. Whether you need a carbon footprint, an ESG strategy, support with regulatory compliance, or help telling your sustainability story — get in touch to discuss your needs and pricing.

Carbon Accounting

Comprehensive carbon footprints aligned to global best practice, helping your business understand and address its emissions impact.

  • Scope 1, 2 & 3 emissions calculation
  • Emission hotspot analysis
  • Emission reduction target setting
  • Net zero strategy

ESG Strategy

Focusing on what actually matters to your business, with quantifiable targets, KPIs and action plans that are pragmatic.

  • Materiality assessment (incl. CSRD-aligned double materiality)
  • Horizon scanning
  • ESG governance support

Sustainability Reporting

Your sustainability story told clearly and credibly, aligned to the frameworks your investors, suppliers and other key stakeholders expect.

  • Impact reports (incl. GRI & SASB)
  • CDP questionnaires
  • ESG rating support (incl. EcoVadis)

Sustainability Communications

Showcase your sustainability efforts with content that engages employees, customers and partners across every channel.

  • Website sustainability content
  • LinkedIn articles & blog posts
  • Infographics & visual content
  • Internal communications

Environmental Management

Measure, manage and monitor your environmental performance with confidence.

  • ISO 14001 EMS support
  • SECR & ESOS compliance
  • Environmental policy development
  • Supplier ESG assessment

Expertise spanning consulting & in-house roles

Over four years of sustainability experience across consulting and in-house environments, working with start-ups, SMEs and multinational organisations. Before that, close to four years in medical writing, which sharpened the communication skills that now define how I work.

Download CV
Head of Sustainability Pro bono
Meaningful Planet
Jul 2025 – Present

Building the sustainability function for a purpose-driven telecoms start-up. Leading their first carbon footprint, authoring the inaugural 2025 Impact Report and guiding B Corp certification.

Head of ESG
Ward Security
Aug 2025 – Dec 2025

Owned the full ESG agenda for one of the UK's leading private security providers (~1,500 employees). Refined ESG strategy based on the outcomes of the double materiality assessment; produced ESG submissions contributing to over £5m in contracts won; evaluated the ESG performance of suppliers. Made redundant when Ward was acquired.

ESG Manager
Ward Security
Apr 2024 – Aug 2025

Designed and implemented Ward's ESG strategy. Conducted a CSRD-aligned double materiality assessment; elevated EcoVadis rating from the 57th to the 74th percentile; delivered the company's first scope 3 emissions analysis; launched an ESG training programme, in which 882 of 1,511 (58%) employees enrolled in year one with a 100% completion rate.

Sustainability Consultant
Simply Sustainable
Jul 2022 – Nov 2023

Delivered carbon footprints, TCFD disclosures, GRI/SASB sustainability reports and bespoke ESG strategies for SMEs and corporates across multiple sectors.

Sustainability Consultant
Sustainable Advantage
Mar 2022 – Jul 2022

Assessed ESG baseline performance and contributed to the development of sustainability reports for a range of clients.

Medical Writer
OPEN Health
Sep 2020 – Mar 2022

Developed multimedia educational materials across neurology, immunology and oncology for pharmaceutical clients. Served as the primary scientific contact on accounts and formally mentored five junior medical writers.

Medical Writer
Publicis Health
Jul 2017 – May 2019

Wrote and adapted scientific content for pharmaceutical clients across medical education and PR, distilling complex clinical data for specialist and non-specialist audiences.

Testimonials

What people say about James

“James has worked with Meaningful Planet over the past year. In that time he has brought structure, insight and practical clarity to our sustainability strategy, helping shape it into something coherent, transparent and aligned with both our values and best practice in impact reporting.

What stands out beyond James’s knowledge is the way he works — collaborative, enthusiastic and genuinely passionate. That energy is infectious and it carries through every interaction. Everyone on the team who has worked with James speaks exceptionally highly of him, and I would recommend him without hesitation to any organisation looking to sharpen its sustainability approach.”

Nick Falkowski

CEO & Co-Founder, Meaningful Planet

"During James's time at Simply Sustainable, he worked on and supported us with his ESG expertise across several programmes and initiatives for Freshwave. In particular, he led on the baselining and subsequent carbon footprint, report and reduction plan, as well as providing expert knowledge and input in the creation of our ESG Strategy. James has a delightful and professional manner — whilst clearly very knowledgeable in this field, he also has a natural ability to break down what can be a complicated topic into plain English, even for me. He led on the data collection for the 2022 carbon footprinting, supported the internal Freshwave team to make the process simple and straightforward, and demonstrated patience, confidence and assurance throughout."

Tania Young

ESG Programme Lead, Freshwave (now Corporate Social Responsibility, Warner Bros. Discovery)

"James has been providing his impressive skills and support to Voices for Biodiversity with enthusiasm for more than three years. During this time, he has written comprehensive articles highlighting important wildlife conservation work taking place in the US and the UK. A valuable asset and a reliable team player, he has also taken on further responsibilities as our Twitter (X) Manager and Newsletter Producer."

Tara Lumpkin

Founder & Managing Editor, Voices for Biodiversity

"I was really pleased to work with James and be his manager. James is a clever, diligent and hard-working person who always looks to achieve high standards and deliver results through his work. He has an excellent knowledge of sustainability issues, is a good member of a team and has very strong communications skills."

Mark Ramsden

Former Colleague, Simply Sustainable

Organisations I've supported

Work in action

Conducting the first carbon footprint in line with the GHG Protocol for a purpose-driven telecoms start-up.

  • Establish an emissions baseline for net zero target-setting
  • Identify emission hotspots to prioritise decarbonisation
  • Build carbon accounting literacy across the team
Read case study

Thoughts on sustainability

Sennen, Cornwall

Climate  ·  April 2026

56 years of Earth Day – are we doing enough?

With 2025 closing as the world’s third warmest year on record, James reflects on Earth Day 2026 and why it has never been more important.

Read article
Seven Sisters chalk cliffs, East Sussex

Net Zero  ·  April 2026

What does net zero actually mean?

It’s hard to avoid net zero being mentioned nowadays in any discussion about climate change, but what does it actually mean and what does it require of your business?

Read article
Wind turbines at sunset, Scotland

Carbon Accounting  ·  April 2026

Carbon footprinting: what it is and why it matters

For any business that aims to lower its emissions, carrying out a carbon footprint is a fundamental exercise. Here’s what it involves and why it matters.

Read article
Supply chain operations

Carbon Accounting  ·  April 2026

Scope 3 emissions: why they are important and where to start

Scope 3 emissions typically account for the largest proportion of a business’s carbon footprint, yet they’re often the least well understood. Here’s what they are and how to start measuring them.

Read article
Lewes, East Sussex

Sustainability Reporting  ·  April 2026

The UK’s sustainability reporting landscape: what do I need to know?

As the sustainability reporting landscape is evolving rapidly, it can be hard to know what is relevant to your business. Here’s an overview of key requirements in the UK.

Read article

Let's talk about
your sustainability needs

Whether you have a specific project in mind or just want to explore what's possible, I'd love to hear from you.

Or book a free 30-minute consultation

Not sure where to start? Book a free meeting to discuss your sustainability needs and how I might be able to help.

Book a meeting

Privacy Policy

Last updated: March 2026

1. Who We Are

Elder Environmental is a sustainability consultancy operated by James Beiny, based in East Sussex, United Kingdom. For the purposes of UK GDPR, James Beiny is the data controller. You can contact us via the form on this website or through LinkedIn.

2. What Information We Collect

We may collect the following personal information when you contact us through this website:

— Your name
— Your email address
— Your telephone number (if provided)
— Your organisation or company name
— Any information you voluntarily include in your message

We do not collect any special categories of personal data, and we do not use cookies for tracking or marketing purposes.

3. How We Use Your Information

Information you provide is used solely to respond to your enquiry, arrange introductory meetings, and discuss potential projects. We do not use your data for unsolicited marketing, and we do not sell or share your data with third parties for commercial purposes.

4. Legal Basis for Processing

We process your personal data on the basis of legitimate interest (responding to a business enquiry you have initiated) or, where applicable, to take steps at your request prior to entering into a contract.

5. How Long We Keep Your Data

We retain contact information and correspondence for up to two years from the date of last contact, after which it is securely deleted — unless a longer retention period is required by law or an ongoing business relationship exists.

6. Third-Party Services

This website uses the following third-party services, each governed by their own privacy policies:

Formspree — processes contact form submissions on our behalf. See formspree.io/legal/privacy-policy.
Calendly — used for scheduling introductory calls. See calendly.com/privacy.
Cloudflare — provides performance and security services. See cloudflare.com/privacypolicy.
Google Fonts — used to serve website fonts. See policies.google.com/privacy.

7. Your Rights Under UK GDPR

You have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data; object to or restrict our processing; and withdraw consent where processing is consent-based. To exercise any of these rights, please contact us via the form on this website or through LinkedIn.

8. Complaints

If you have concerns about how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to This Policy

We may update this policy from time to time. Any material changes will be reflected on this page with an updated date.